Trust in use of personal information

Jan 20, 2015

Q. How much trust do you have in the following organisations to responsibly use any personal information they may have about you?

 

Total trust

 

A lot of trust

Some trust

A little trust

No trust

Don’t know

Not applic-able

to me

% change

 

Total trust Sep 13

Total trust

Jul 14

The medical profession

66%

32%

34%

21%

8%

3%

2%

-1

73%

67%

Law enforcement agencies

53%

20%

33%

27%

14%

5%

2%

-1

56%

54%

Your employer

43%

18%

25%

22%

9%

4%

22%

-1

46%

44%

Banks

39%

11%

28%

36%

20%

4%

2%

-5

45%

44%

Companies you buy things from in person

36%

5%

31%

40%

17%

5%

2%

-2

44%

38%

The Government

32%

6%

26%

32%

30%

4%

2%

+1

31%

31%

Companies you buy things from online

28%

3%

25%

40%

22%

5%

4%

-2

27%

30%

Insurance companies

26%

4%

22%

37%

30%

5%

3%

-1

26%

27%

Mobile phone and internet providers

24%

3%

21%

42%

28%

5%

1%

+1

29%

23%

TV networks

19%

3%

16%

40%

32%

6%

4%

20%

19%

Social media sites

12%

2%

10%

29%

49%

5%

5%

12%

12%

The most trusted people/organisations to use personal information were the medical profession (66% trust), law enforcement agencies (53%), employers (43%) and banks (39%). The least trusted were social media sites (12%) and TV networks (19%).

Since this question was asked in July last year, the only significant change was a drop of 5% for banks (down from 44% to 39%).