Use of online media

Oct 23, 2012

Q. How often do you use the following online media –

 

Total use at least once a week

At least daily

Several times a week

About once a week

Less often

Never

Can’t say

Google

89%

52%

27%

10%

6%

5%

1%

Facebook

67%

46%

12%

9%

10%

22%

*

Newspaper websites

57%

22%

17%

18%

23%

20%

1%

Other news websites

55%

18%

20%

17%

23%

21%

1%

Blogs

21%

5%

7%

9%

23%

55%

1%

Websites about social and political campaigns

18%

3%

6%

9%

25%

55%

1%

Twitter

15%

6%

5%

4%

13%

71%

1%

52% say they use Google at least daily and 46% use Facebook at least daily.

Google is used more by – aged 18-24 (74% daily), aged 25-34 (63%), Greens voters (65%), income $1,600+ pw (61%).

Facebook is used more by – women (53% daily), aged 18-24 (82%), aged 25-34 (60%), Greens voters (55%).

Newspaper websites are used more by – aged 25-34 (28% daily), Lib/Nat voters (25%), income $1,600+ pw (30%).

Other news websites are used more by – men (42% at least several times a week), aged 25-34 (48%)

Blogs are used more by – aged 25-34 (38% at least once a week), Greens voters (45%), income $1,600+ pw (28%).

Campaign websites are used more by – aged 25-34 (31% at least once a week), Greens voters (40%).

Twitter is used more by – aged 18-24 (24% at least once a week), aged 25-34 (29%), Greens voters (26%).

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