Use of online media

Jan 20, 2015

Q. How often do you use the following online media – 

 

Total at least once a week

 

At least daily

Several times a week

About once a week

Less often

Never

Can’t say

Google

83%

45%

28%

10%

6%

9%

2%

Facebook

68%

42%

16%

10%

9%

21%

2%

Newspaper websites

49%

18%

17%

14%

21%

27%

3%

Other news websites

44%

13%

17%

14%

20%

32%

4%

Blogs

20%

3%

7%

10%

19%

59%

3%

Websites about social and political campaigns

13%

1%

5%

7%

21%

61%

4%

Twitter

16%

5%

5%

6%

11%

70%

3%

Instagram

19%

8%

5%

6%

9%

70%

3%

Flickr

7%

1%

2%

4%

9%

82%

3%

FourSquare

6%

1%

2%

3%

4%

87%

4%

LinkedIn

15%

2%

5%

8%

17%

65%

3%

MySpace

5%

1%

2%

2%

5%

87%

3%

YouTube

54%

9%

24%

21%

25%

18%

2%

Google+

21%

5%

8%

8%

17%

58%

4%

Pinterest

13%

2%

4%

7%

15%

69%

3%

Tumblr

7%

1%

3%

3%

8%

82%

3%

The most used online media were Google (83% at least once a week), Facebook (68%), Youtube (54%), Newspaper websites (49%) and other news websites (44%).

Men were heavier users of Twitter (22%), LinkedIn (20%) and Youtube (60%).

Women were heavier users of Facebook (72%) and Pinterest (18%).

 

Total at least once a week

 

Men

Women

Aged 18-34

Aged 35-54

Aged 55+

Google

83%

81%

85%

86%

83%

79%

Facebook

68%

65%

72%

81%

67%

57%

Newspaper websites

49%

51%

47%

50%

52%

41%

Other news websites

44%

43%

45%

46%

45%

42%

Blogs

20%

20%

20%

29%

17%

9%

Websites about social and political campaigns

13%

16%

11%

21%

12%

10%

Twitter

16%

22%

12%

27%

15%

4%

Instagram

19%

17%

20%

42%

10%

3%

Flickr

7%

8%

5%

15%

3%

FourSquare

6%

6%

4%

11%

3%

*

LinkedIn

15%

20%

12%

18%

19%

7%

MySpace

5%

5%

4%

10%

3%

*

YouTube

54%

60%

50%

74%

52%

37%

Google+

21%

21%

20%

20%

21%

21%

Pinterest

13%

8%

18%

22%

10%

7%

Tumblr

7%

7%

6%

15%

5%

*