Use of Social Media

Aug 22, 2011

Q. How often do you personally use social media such as Twitter and Facebook?

Total Vote Labor Vote Lib/Nat Vote Greens Aged 18-34 Aged 35-54 Aged 55+
Frequently 34% 34% 30% 48% 58% 27% 18%
Sometimes 17% 19% 16% 22% 19% 19% 11%
Occasionally 18% 12% 21% 14% 10% 21% 22%
Never 30% 33% 32% 15% 10% 32% 49%
Don’t know 1% 2% * 1% 3% 1%

34% said they used social media frequently, 17% sometimes and 18% occasionally. 30% said they never used social media.

By age, 58% of 18-34’s said they used it frequently compared to only 18% of over 55’s. 41% of women used it frequently compared to 28% of men. Those on higher incomes were also more likely to use social media frequently – 37% of those earning $1,000+pw compared to 27% of those earning under $1,000pw.